Available for Kindle and eBook readers.
In paperback, at amazon.com
Read Me First
Have you ever wondered why certain products fail to sell? Things like Google Glass, which may still become a success, but if it does, will not have been a quick sell. Then there was the Edsel and the Delorean. Perhaps they were ahead of their time? And the Segway, Microsoft’s Bob, and Sony’s Aibo – what’s their excuse?
Then there’s the iSmell by DigiScents. According to Wikipedia, “DigiScents had indexed thousands of common odors, which could be coded, digitized, and embedded into web pages or email.” This 20 million dollar startup failed to bring any product to market. Why? Little demand I guess. But why make something like this in the first place, something based on such a speculative, untested, need? What really drives this kind of effort? Obviously, someone thought they had a good idea. Well, it was as idea, and nothing ventured nothing gained, but as a failure, it was spectacular.
Instead of focusing on the causes of failure, we could, and we should, go back to how innovators go down these roads in the first place. What drives the innovation marketplace? Windmill, steam turbine, or nuclear power generation, there is a history of the environment that moves humans to do what we do, and which ultimately pushes society in a certain direction.
This book is not a, oh-wow-isn’t-technology-great, fun piece. It is about technology, and its partner in marriage, marketing. It’s a critical look at this new merger, but I like to think it’s a fair if biased look.
As for you anti-Luddites out there, spare your oxygen: I am well aware of the beneficial uses of technology, especially considering my career involvement with technology. As for you Luddites, I also really like my tablet, a lot.
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